Hospitality Consulting in Riyadh
Saudi Arabia's capital is experiencing an unprecedented hospitality transformation. We work with investors and developers in the capital: the study first, then what follows from it.
Riyadh's Evolving Luxury Landscape
As Saudi Arabia's political and economic centre, Riyadh is rapidly becoming a global destination for hospitality. Vision 2030 is driving billions in tourism investment, with mega-projects like Diriyah Gate redefining what luxury means in the capital.
The Opportunity
Riyadh's hospitality market goes far beyond building rooms — it's about creating experiences that resonate with both Saudi guests and international travellers. Properties that master the balance between global standards and local cultural expectations will define the next era of Riyadh's hospitality scene.
How we work in Riyadh
The same three services everywhere, applied to what Riyadh actually asks of a property.
Profit Performance
For the hotel that is already open and should be earning more. One mandate across three fronts — how the hotel runs, how the team sells and serves, how the property is presented online — measured before the work starts and again ninety days on.
Feasibility Studies
Before the money is spent: whether the project earns, and on what conditions, written down. Three levels at a fixed fee agreed in advance, each credited in full against the next.
Training
One-to-one programmes for your team, one participant at a time, online or on the floor during real service. The starting point is measured first, and again after ninety days.
Engagements in Riyadh are delivered from our Milan base, and we are on the ground in the capital when the project requires it. Where the decision is live, the feasibility study is the direct route: a document that holds up to an investment committee, a lender or an operator negotiation. Where it is earlier than that, a free growth analysis — one hour, live online.
Do you work on Diriyah Gate and other Vision 2030 hotel projects?
We advise investors and developers on hotel projects across Riyadh's Vision 2030 pipeline, including assets positioned around Diriyah Gate and the capital's wider luxury developments. We are independent — we do not represent the giga-project authorities, and our counsel sits on the owner's side of the table. The work covers concept, brand and operator strategy, and performance standards, delivered from Milan and on the ground in Riyadh when the project requires it.
How do engagements work from your Milan base?
We lead every engagement from Milan and travel to Riyadh for the milestones where presence changes the outcome: site visits, owner boards, operator negotiations. Between visits the work runs on scheduled live sessions and written deliverables with fixed dates. One senior consultant runs the mandate from the first call to the last.
Can you run a feasibility study for a hotel project in Riyadh?
Yes. The feasibility study, from €7,500, gives a Riyadh project a grounded commercial case: demand and competitive analysis, positioning, and a clear go, no-go, or reposition recommendation. Most Riyadh engagements begin there.
Before acting, knowing what to act on.
45 minutes with a senior strategist. We model your revenue leaks live and leave you a one-page plan — whether you hire us or not.
- No pitch deck — a working session
- Named senior strategist, not a sales rep
- You keep the plan either way
Kledis Brahimi · Lead ConsultantReplies personally, usually within one business dayAbout you
So we know whose hotel we are looking at.
Your Riyadh project, read with us.
Tell us where the project stands and we will read it with you. The first consultation is free.